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Workaround: Which Integration Ideas to Explore? - Teaching note
Parmar, Bidhan L.; Mead, Jenny; Leiner, BenjaminNota del Instructor DARDEN-E-0476TNÉtica empresarial y Responsabilidad Social CorporativaDesde 0,00 €
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Workaround: Which Integration Ideas to Explore? - Teaching note
Parmar, Bidhan L.; Mead, Jenny; Leiner, BenjaminNota del Instructor DARDEN-E-0476TN-EÉtica empresarial y Responsabilidad Social CorporativaDesde 0,00 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia - Teaching Note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-ENT-0218TN-EIniciativa emprendedoraTeaching note for product ENT-0218Desde 0,00 €
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCaso DARDEN-E-0429-EÉtica empresarial y Responsabilidad Social CorporativaTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Desde 8,20 €
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCaso DARDEN-E-0429Ética empresarial y Responsabilidad Social CorporativaTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Desde 8,20 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
Nelson, Ryan; Wright, RyanCaso DARDEN-ENT-0218-EIniciativa emprendedoraThis case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, including the application of best practices such as risk management, stakeholder management, communication plans, outsourcing/procurement management, and cyberattack remediation. The Phoenix Project was a success from multiple perspectives, and as suc...Desde 8,20 €
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Nota técnica DARDEN-E-0502Ética empresarial y Responsabilidad Social CorporativaTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Desde 8,20 €
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Nota técnica DARDEN-E-0502-EÉtica empresarial y Responsabilidad Social CorporativaTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-S-0338TN-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 0,00 €
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0317-EDirección estratégicaCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Desde 8,20 €