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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia - Teaching Note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-ENT-0218TN-EIniciativa emprendedoraTeaching note for product ENT-0218Desde 0,00 €
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Taking Action at the Kilbourne Group: Research Assistant Complications (B)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCaso DARDEN-G-0663-EDirección estratégicaThis case, the epilogue to "Taking Action at the Kilbourne Group: Research Assistant Complications (A)" (UVA-G-0662Desde 5,74 €
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Taking Action at the Kilbourne Group: Research Assistant Complications (B)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCaso DARDEN-G-0663Dirección estratégicaThis case, the epilogue to "Taking Action at the Kilbourne Group: Research Assistant Complications (A)" (UVA-G-0662Desde 5,74 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
Nelson, Ryan; Wright, RyanCaso DARDEN-ENT-0218-EIniciativa emprendedoraThis case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, including the application of best practices such as risk management, stakeholder management, communication plans, outsourcing/procurement management, and cyberattack remediation. The Phoenix Project was a success from multiple perspectives, and as suc...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-S-0338TN-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 0,00 €
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0317-EDirección estratégicaCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A)
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0338-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 8,20 €
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WillowTree: Product Driven with a Project Mindset (B)
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0446-EDirección estratégicaThis case, a follow-up to "WillowTree: Project Driven with a Product Mindset (A)" (UVA-S-0338), examines WillowTree, a digital products company that is navigating the implications of employees returning to the office after the COVID-19 pandemic lockdowns and also coping with increased employee desire to continue working from home. It explores the shift in client contract preferences toward more flexible, team-oriented models and the subsequent ad...Desde 5,74 €
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Taking Action at the Kilbourne Group: Research Assistant Complications (A)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCaso DARDEN-G-0662Dirección estratégicaThis brief case, written in the second person, places student in the role of a fairly new research manager (RM) at the Kilbourne Group, a research and consulting firm serving public and private schools, ranging from K–12 to universities around the globe. The RM, who has been in the role for a little under a year, is faced with addressing the work patterns of a new subordinate, a research associate (RA) on the team. The RA, who is exceptionally ta...Desde 8,20 €
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Taking Action at the Kilbourne Group: Research Assistant Complications (A)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCaso DARDEN-G-0662-EDirección estratégicaThis brief case, written in the second person, places student in the role of a fairly new research manager (RM) at the Kilbourne Group, a research and consulting firm serving public and private schools, ranging from K–12 to universities around the globe. The RM, who has been in the role for a little under a year, is faced with addressing the work patterns of a new subordinate, a research associate (RA) on the team. The RA, who is exceptionally ta...Desde 8,20 €