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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
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Planters Nuts and Planters Nuts (B): The Power of the Peanut, Teaching Note
Dolan, Robert J.; Ngwe, DonaldNota del Instructor HBS-516107-EMarketingTeaching Note for (516004) and (516012).Desde 0,00 €
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StepSmart Fitness, Teaching Note
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaNota del Instructor HBS-914510-EMarketingTeaching Note for Product #914509.Desde 0,00 €
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Analyzing Consumer Perceptions (Spanish version)
Dolan, Robert J.Caso HBS-503S26MarketingDescribes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.Desde 8,20 €
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Catalina in the Digital Age, Teaching Note
Karmarkar, Uma R.; Dolan, Robert J.Nota del Instructor HBS-516086-EMarketingTeaching note for case 514021. "Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer promotions. Serving both retailers and consumer packaged goods (CPG) firms, the company's core business was distributing "cents off" coupons to shop...Desde 0,00 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia - Teaching Note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-ENT-0218TN-EIniciativa emprendedoraTeaching note for product ENT-0218Desde 0,00 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
Nelson, Ryan; Wright, RyanCaso DARDEN-ENT-0218-EIniciativa emprendedoraThis case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, including the application of best practices such as risk management, stakeholder management, communication plans, outsourcing/procurement management, and cyberattack remediation. The Phoenix Project was a success from multiple perspectives, and as suc...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-S-0338TN-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 0,00 €
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0317-EDirección estratégicaCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A)
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0338-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 8,20 €