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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia - Teaching Note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-ENT-0218TN-EIniciativa emprendedoraTeaching note for product ENT-0218Desde 0,00 €
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
Nelson, Ryan; Wright, RyanCaso DARDEN-ENT-0218-EIniciativa emprendedoraThis case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, including the application of best practices such as risk management, stakeholder management, communication plans, outsourcing/procurement management, and cyberattack remediation. The Phoenix Project was a success from multiple perspectives, and as suc...Desde 8,20 €
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCaso DARDEN-E-0351-EÉtica empresarial y Responsabilidad Social CorporativaMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanNota del Instructor DARDEN-S-0338TN-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 0,00 €
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCaso DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Desde 8,20 €
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0317-EDirección estratégicaCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Desde 8,20 €
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WillowTree: Project Driven with a Product Mindset (A)
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0338-EDirección estratégicaWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Desde 8,20 €
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WillowTree: Product Driven with a Project Mindset (B)
Nelson, Ryan; Wright, RyanCaso DARDEN-S-0446-EDirección estratégicaThis case, a follow-up to "WillowTree: Project Driven with a Product Mindset (A)" (UVA-S-0338), examines WillowTree, a digital products company that is navigating the implications of employees returning to the office after the COVID-19 pandemic lockdowns and also coping with increased employee desire to continue working from home. It explores the shift in client contract preferences toward more flexible, team-oriented models and the subsequent ad...Desde 5,74 €