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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Caso DARDEN-F-1740-EFinanzasThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Desde 8,20 €
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Nota del Instructor DARDEN-F-1882TN-EFinanzasTeaching note for product F-1882TNDesde 0,00 €
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Choosing a Bank Account - Teaching Note
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Nota del Instructor DARDEN-F-1893TN-EFinanzasTeaching note for product F-1893Desde 0,00 €
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Choosing a Bank Account
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Caso DARDEN-F-1893-EFinanzasThis case simulates the decision of choosing a bank account through the eyes of a new couple on the verge of getting married. Bill Donlon has no prior experience in banking, choosing instead to accumulate his savings in cash. Donlon’s fiancée, Melissa Ivy, had a bank account in college, but rarely used it other than to withdraw funds occasionally. After their marriage, the couple will move from Norfolk, Virginia, to Roanoke, Virginia, to start ne...Desde 8,20 €
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Black Coffee and Black Cards (B) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Nota del Instructor DARDEN-F-1883TN-EFinanzasTeaching note for product F-1883TNDesde 0,00 €
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Tamara's New House (A) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-F-1886TN-EFinanzasTeaching note for product F-1886Desde 0,00 €
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Tamara's New House (B) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-F-1887TN-EFinanzasTeaching note for product F-1887Desde 0,00 €
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Fresh Start—Choosing a New Cell Phone Plan
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, Safiya; Lucido, Aimee; Maiden, Stephen E.Caso DARDEN-F-1901-EFinanzasKira Allen has moved to a new city, started a new job, and is ready to get herself a new cell phone and a phone plan as well. As she researches her options, Allen thinks about trade-offs and differentiating her wants from her needs in the purchasing process. This case is most useful in a financial-literacy or financial-capability course for non-MBA learners. Students will think about their own requirements in a cell phone, what terms in the mob...Desde 8,20 €