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Brita Products Co. (Spanish version)
Deighton, JohnCaso HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Desde 8,20 €
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USEC Inc. - Teaching Note
Eades, Kenneth M.; Mackovjak, BenNota del Instructor DARDEN-F-1546TN-EFinanzasTeaching note for product F-1546Desde 0,00 €
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Genzyme and Relational Investors: Science and Business Collide? - Teaching Note
Eades, Kenneth M.; Matos, PedroNota del Instructor DARDEN-F-1660TN-EFinanzasTeaching note for product F-1660Desde 0,00 €
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Caso DARDEN-F-1740-EFinanzasThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Desde 8,20 €
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Smith & Wesson: A Big Shot at Security?
Eades, Kenneth M.; Knerr, PeteCaso DARDEN-F-1665-EFinanzasAn investment analyst at River Capital, LLC, an East Coast hedge fund, is researching Smith & Wesson Holding Corporation (S&W) as a potential investment opportunity. The analyst had become interested in S&W when the company announced the acquisition of Universal Safety Response, Inc. (USR). The USR deal represented a significant investment for S&W and therefore created an opportunity for the company to become either undervalued or overvalued by t...Desde 8,20 €
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Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, MelissaCaso DARDEN-F-1669-EFinanzasAfter observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment...Desde 8,20 €
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Rockboro Machine Tools Corporation
Eades, Kenneth M.Caso DARDEN-F-1765-EFinanzasIn mid-September 2015, Sara Larson, the chief financial officer of this large CAD/CAM (computer-aided design and manufacturing) equipment manufacturer must decide whether to pay out dividends to the firm’s shareholders, or repurchase stock. If Larson chooses to pay out dividends, she must also decide on the magnitude of the payout. A subsidiary question is whether the firm should embark on a campaign of corporate-image advertising and change its ...Desde 8,20 €
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MoGen, Inc.
Eades, Kenneth M.; Holsenbeck, AlexCaso DARDEN-F-1559-EFinanzasIn 2006, Merrill Lynch became the lead book runner for a $5 billion convertible bond issue for MoGen, Inc., which was the single-largest convertible bond issuance in history. Merrill Lynch’s Equity Derivatives Group needed to convince MoGen’s management of the best coupon rate and conversion premium for MoGen and the potential investors in the issue. This pricing decision requires students understand the concept of valuing a convertible as the su...Desde 8,20 €
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Evolution of a Brand (Spanish version)
Deighton, JohnCaso HBS-508S16MarketingExamines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the cliches of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Inter...Desde 8,20 €
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCaso HBS-509S25Dirección estratégicaChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Desde 8,20 €