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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraNota del Instructor DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Desde 0,00 €
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Sanofi-Aventis's Tender Offer for Genzyme
Eades, Kenneth M.; Matos, Pedro; Aleyev, Dmitriy; Xu, ChongCaso DARDEN-F-1716-EFinanzasIn October 2010, Henri Termeer, the chairman and CEO of Genzyme, received a letter from the CEO of Sanofi-Aventis announcing its intention to commence a tender offer for Genzyme. Termeer thought the offer undervalued Genzyme, given the number of promising new drugs in the company’s pipeline and the success of its current drug portfolio. The case focuses on the strategic and financial considerations of a large corporate acquisition. To estimate Ge...Desde 8,20 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiDesde 8,20 €
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Target Corporation - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1563TN-EFinanzasTeaching Note for product F-1563Desde 0,00 €
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Delphi Corporation - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1617TN-EFinanzasTeaching note for product F-1617Desde 0,00 €
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Structured Notes - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1618TN-EFinanzasTeaching note for product F-1618Desde 0,00 €
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AutoZone, Inc. - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1672TN-EFinanzasTeaching note for product F-1672Desde 0,00 €
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J&L Railroad: The Board Meeting - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1605TN-EFinanzasTeaching note for product F-1605Desde 0,00 €
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J. C. Penney Company - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1720TN-EFinanzasTeaching note for product F-1720Desde 0,00 €
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Rockboro Machine Tools Corporation - Teaching Note
Eades, Kenneth M.Nota del Instructor DARDEN-F-1765TN-EFinanzasTeaching note for product F-1765Desde 0,00 €