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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCaso DPO-811-ELiderazgo y Dirección de personasThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Desde 5,74 €
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Luis Arrese (E): la versión de Ana
Gay, Francisco; Ribera, AlbertoCaso DPO-811Liderazgo y Dirección de personasTres años después de los hechos que se relatan en el caso Luis Arrese (D), el autor ha tenido la ocasión de relatar a la esposa de Luis, Ana, algunos cometarios que han surgido durante la discusión del caso en diferentes programas de formación para directivos, con relación al papel que ella desempeñó durante los acontecimientos. Además del aprendizaje que se podría obtener a partir de su visión como esposa de los hechos. En esta ocasión, Ana acce...Desde 5,74 €
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Where Does the Balance Lie (E)
Ribera, AlbertoCaso DPO-286-ELiderazgo y Dirección de personasThis is the continuation of the story told in parts (A), (B), (C) and (D) of the case. It describes the protagonist's decision given the new dilemma that has come up with respect to his career and the impact that his choices will have on his family life.Desde 5,74 €
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Gestión de la diversidad e inclusión
Ribera, AlbertoNota técnica DPON-17Liderazgo y Dirección de personasIntroducción a las claves estratégicas, legales, éticas y de dirección de personas, para la gestión de la diversidad en las empresas, con particular referencia a los dos grandes ámbitos de diversidad de culturas y diversidad de sexos.Desde 8,20 €
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Nota del Instructor DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Desde 0,00 €
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Nota del Instructor DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Desde 0,00 €
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Marketing Plan Development
Spekman, Robert E.Nota técnica DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Desde 8,20 €
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Hervé Rousseau: The Rise and Fall of a Young Consultant (B)
Proust E.; Ribera, AlbertoCaso DPO-67-ELiderazgo y Dirección de personasPersonal considerations about the learning points achieved two years after the situation described in Case A.Desde 5,74 €
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Hervé Rousseau: The Rise and Fall of a Young Consultant (A)
Proust E.; Ribera, AlbertoCaso DPO-66-ELiderazgo y Dirección de personasThe context is the post-merger integration project of two European banks. GlobalOne (a major multinational consulting firm) was put in charge of the IT transformation, adapting the production and management processes, and proceeding with a change management project for the unified sales force. The case is written by a young manager who actively took part in this project. The case describes how the market conditions and the overall changes in th...Desde 8,20 €
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaNota técnica DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Desde 8,20 €