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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuNota del Instructor IVEY-8B20M081-EDirección estratégicaTeaching note for product 9B20M081.Desde 0,00 €
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCaso IVEY-9B09C018-ELiderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Desde 8,20 €
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The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicNota del Instructor IVEY-8B18M165-EDirección estratégicaTeaching note for product 9B18M165.Desde 0,00 €
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCaso IVEY-9B20M081-EDirección estratégicaHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Desde 8,20 €
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishNota del Instructor IVEY-8B19M051-EDirección estratégicaTeaching note for product 9B19M051.Desde 0,00 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishNota del Instructor IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Desde 0,00 €
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Sparta Glass Products
Frey, Sherwood C. Jr.; Clyman, Dana R.Caso DARDEN-QA-0592-EAnálisis de decisionesSparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.Desde 8,20 €
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCaso DARDEN-QA-0547-EAnálisis de decisionesIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Desde 5,74 €
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCaso IVEY-9B18M165-EDirección estratégica, Iniciativa emprendedoraIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Desde 8,20 €
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Emergency Vehicle Positioning, Inc.
Clyman, Dana R.Caso DARDEN-QA-0512-EAnálisis de decisionesEmergency Vehicle Positioning, Inc. (EVPI), has developed a satellite-based tracking system that continuously updates and displays the location of every vehicle in its network. A recently signed contract presents new technical challenges that may make the normally installed system inadequate. While it is possible to augment the system so that it will definitely work, doing so would entail considerable cost. This case is a modified version of "I...Desde 8,20 €