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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCaso DARDEN-S-0296-EDirección estratégicaFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eDesde 8,20 €
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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Artículo ART-3098Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Desde 8,20 €
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SecureWorks - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0140TN-EIniciativa emprendedoraTeaching note for product ENT-0140Desde 0,00 €
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Students Helping Honduras - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0105TN-EIniciativa emprendedoraTeaching note for product ENT-0105Desde 0,00 €
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCaso DARDEN-S-0301-EDirección estratégicaA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Desde 8,20 €
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Demandforce: Pursuing Entrepreneurial Dreams - Teaching Note
Freeland, James R.; Hess, Edward D.Nota del Instructor DARDEN-ENT-0198TN-EIniciativa emprendedoraTeaching note for product ENT-0198Desde 0,00 €
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0137TN-EIniciativa emprendedoraTeaching note for product ENT-0137Desde 0,00 €
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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidNota técnica DARDEN-S-0306-EDirección estratégicaThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Desde 8,20 €
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoNota del Instructor DARDEN-S-0308TN-EDirección estratégicaTeaching note for product S-0308Desde 0,00 €
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Demandforce: Pursuing Entrepreneurial Dreams
Freeland, James R.; Hess, Edward D.Caso DARDEN-ENT-0198-EIniciativa emprendedoraThis case lends itself to courses covering the topic of rapid expansion of an enterprise. By 2012, Rick Berry, the founder and CEO of Demandforce (DF), and his team had built a company with annual revenue of approximately $70 million. DF provided small businesses with software tools used by more than 23,000 individual businesses and 50,000 business users to communicate with their customers. DF’s business model was software as a service (SaaS) for...Desde 8,20 €