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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCaso INSEAD-5685PT-PPMarketingRenova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...Desde 8,20 €
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Vale SA - Teaching Note
Lipson, Marc L.Nota del Instructor DARDEN-F-1633TN-EFinanzasTeaching note for product F-1633Desde 0,00 €
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Monsanto Company - Teaching Note
Lipson, Marc L.Nota del Instructor DARDEN-F-1597TN-EFinanzasTeaching note for product F-1597Desde 0,00 €
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Panera Bread Company - Teaching Note
Lipson, Marc L.Nota del Instructor DARDEN-F-1575TN-EFinanzasTeaching note of product F-1575Desde 0,00 €
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Portfolio Selection and the Capital Asset Pricing Model - Teaching Note
Lipson, Marc L.Nota del Instructor DARDEN-F-1604TN-EFinanzasTeaching note for product F-1604Desde 0,00 €
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Akron Crane Works: The Insourcing Proposal - Teaching Note
Lipson, Marc L.Nota del Instructor DARDEN-F-1839TN-EFinanzasTeaching Note for product F-1839Desde 0,00 €
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Clear, Complete, and Concise: Avoiding the Seven Deadly Sins of Analytic Writing
Lipson, Marc L.Nota técnica DARDEN-BC-0221-EConocimiento y comunicaciónEffective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they are writing memos, emails, research reports, technical briefings, position papers, or recommendations for action.Desde 8,20 €
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Vale SA
Lipson, Marc L.; Gholampour, VahidCaso DARDEN-F-1633-EFinanzasAt the start of 2010, major global iron ore producer Vale must choose one of three currencies in which to issue new bonds. While generally a good time for firms to issue debt, market conditions varied across countries and currencies. Students must calculate a hedged cost of funds for each currency and explore the conditions that give rise to differences in those costs. This case is used in Darden's first year course Financial Management and Polic...Desde 8,20 €
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Central Express Trucking
Lipson, Marc L.; Munoz, SteveCaso DARDEN-F-1768-EFinanzasThe CEO of Central Express Trucking (CXT), was preoccupied as he drove to work one morning in late October 2013. Diesel fuel prices had been a constant concern at the trucking company he had started 22 years ago. Over the last decade, the steady rise in fuel prices had squeezed margins and dampened profits. Yet despite the existence of fuel surcharges in all of CXT’s contracts, short-term fuel price fluctuations still drove fluctuations in profit...Desde 8,20 €