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Apple (Computer) Inc: Whither the Mac?
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCaso DARDEN-S-0202-EDirección estratégicaA product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac ...Desde 8,20 €
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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Caso DARDEN-S-0393-EDirección estratégicaIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Desde 8,20 €
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCaso DARDEN-S-0340Dirección estratégicaThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Desde 8,20 €
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCaso DARDEN-S-0340-EDirección estratégicaThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Desde 8,20 €
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Amazon’s HQ2 in Arlington: New Digs, New Strategy? - Teaching Note
Lenox, Michael; Calandra, TroyNota del Instructor DARDEN-S-0323TN-EDirección estratégicaTeaching note for product S-0323Desde 0,00 €
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Fluidigm's Survival Battle: Turnaround in the Midst of a Genomics Revolution - Teaching note
Lenox, MichaelNota del Instructor DARDEN-S-0339TN-EDirección estratégicaTeaching note for product S-0339Desde 0,00 €
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Conducting Research in Ethics and Corporate Responsibility
Harris, Jared D.; Mead, Jenny; Lenox, Michael; Norrissey, SusanNota técnica DARDEN-E-0353-EÉtica empresarial y Responsabilidad Social CorporativaThis technical note highlights the most useful resources for gathering data on particular companies or industries, including information relevant to ethics, accountability, and responsibility.Desde 8,20 €
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Nota técnica DARDEN-S-0183-EDirección estratégicaStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Desde 8,20 €
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Driving Waymo’s Fully Autonomous Future
Lenox, Michael; McDermott, JackCaso DARDEN-S-0367-EDirección estratégicaIn June 2021, Waymo, a subsidiary of Alphabet Inc., the holding company and parent to Google, is a market leader in developing and deploying autonomous vehicles (AV). New co-CEO Tekedra Mawakana has been tasked with guiding Waymo's continued development aDesde 8,20 €
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Amazon’s HQ2 in Arlington: New Digs, New Strategy?
Lenox, Michael; Craddock, JennyCaso DARDEN-S-0323-EDirección estratégicaWhen Brian Huseman, vice president of public policy for the Seattle-based internet retailer and technology company Amazon.com (Amazon), prepared to meet economic-development officials and community leaders from Arlington, Virginia, in the wake of the compDesde 8,20 €