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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Nota del Instructor DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Desde 0,00 €
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCaso DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Desde 8,20 €
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Aurora Textile Company - Teaching Note
Eades, Kenneth M.; Doe, LucasNota del Instructor DARDEN-F-1536TN-EFinanzasTeaching note for product F-1536Desde 0,00 €
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Aurora Textile Company
Eades, Kenneth M.; Doe, LucasCaso DARDEN-F-1536-EFinanzasThis case asks the student to decide whether Aurora Textile Company can create value by upgrading its spinning machine to produce higher-quality yarn that sells for a higher margin. Cost information allows the student to produce cash-flow projections for both the existing spinning machine and the new machine. The cash flows have many different cost components, including depreciation, the number of days of cotton inventory, and the liability costs...Desde 8,20 €
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USEC Inc.
Eades, Kenneth M.; Mackovjak, Ben; Doe, LucasCaso DARDEN-F-1546-EFinanzasThis case is designed to present students with the challenges of formulating a discounted-cash-flow (DCF) analysis for a strategically important capital-investment decision. Analytically, the problem is representative of most corporate investment decisions, but it is particularly interesting because of the massive size of the American Centrifuge Project and the potential of the project to significantly affect the stock price. Students must determ...Desde 8,20 €