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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCaso DARDEN-QA-0698-EAnálisis de decisionesThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Desde 8,20 €
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Nota del Instructor DARDEN-F-1614TN-EFinanzasTeaching note for product F-1614Desde 0,00 €
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-F-1614-EFinanzasA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Desde 8,20 €
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCaso DARDEN-QA-0827-EAnálisis de decisionesTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Desde 8,20 €
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCaso DARDEN-QA-0838-EAnálisis de decisionesThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Desde 8,20 €
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Surveying Professional Forecasters
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0805-EAnálisis de decisionesThis case illustrates how averaging point forecasts harnesses the wisdom of crowds. Students access data from the Survey of Professional Forecasters (SPF) and compare the performance of the crowd (i.e., the average point forecasts) to the average performance of the individual panelists and the best performer from the previous period.The case is intended for use in a class on forecasting, and the instructor can present it in three ways: with all n...Desde 8,20 €
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A/B Testing at Vungle
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, IoannisCaso DARDEN-QA-0821-EAnálisis de decisionesTwo recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.Desde 8,20 €
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Segmenting Clinton and Obama Voters
Lichtendahl, Kenneth C. Jr.; Gupta, RohitCaso DARDEN-QA-0807-EAnálisis de decisionesThe purpose of this case is to introduce data visualization, advanced regression techniques, and supervised learning. Students are asked to visualize data geographically and in scatterplots. They will use stepwise regression and regression trees to select a predictive model for forecasting data in a holdout sample. In a forecasting competition, they will submit their models to be tested for accuracy. Supervised learning techniques-such as trainin...Desde 8,20 €
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Yahoo's Acquisition of Tumblr
Lichtendahl, Kenneth C. Jr.; Kritzer, AndrewCaso DARDEN-QA-0818-EAnálisis de decisionesThis case works well to provide experience with developing a revenue growth forecast using time series analysis. Students are asked to run several exponential smoothing models to predict the growth in a high-profile social network's traffic from three years of monthly history. The model students select is used to forecast a stream of future revenues in a pro forma cash flow statement. This case is supported by a teaching note, an Excel spreadshee...Desde 8,20 €