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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Caso DARDEN-S-0393-EDirección estratégicaIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Desde 8,20 €
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Toward a Single European Sky
Grushka-Cockayne, Yael; De Reyck, BertCaso DARDEN-QA-0736-EAnálisis de decisionesTo meet rising traffic projections over the next 20 years, Eurocontrol must develop Europe's first uniform air traffic control standards. This case illustrates the usefulness of management science methods for obtaining agreement and commitment among stakeholders.Desde 8,20 €
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ZS Associates: Refilling the Pipeline
Markou, Panos; Grushka-Cockayne, Yael; Chao, Raul O.; Hattem, JoshuaCaso DARDEN-OM-1775-EServicios y operacionesZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology business. Currently, Rensselaer is a large player in the market, but its intention is to grow this business into the “largest” in the industry within the next decade. Combined with this long-term ambition, Rensselaer faces the acute, near-term worry tha...Desde 8,20 €
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nPlan: Breaking Biases in Project Planning
Grushka-Cockayne, Yael; Gruzdowich, EmilyNota técnica DARDEN-QA-0969-EAnálisis de decisionesRichard Palczynski, leader of the Transpennine Route Upgrade (TRU) project, had devoted the better half of the past five years to co-championing this project with senior leadership at Network Rail, the United Kingdom national rail operator. The project was now moving full steam ahead, with major vendor contracts worth billions in the process of being vetted and decided on before year´s end. However, there had also been major setbacks. Palczynski ...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0483-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Desde 5,74 €
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCaso DARDEN-E-0488-EÉtica empresarial y Responsabilidad Social CorporativaThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Desde 8,20 €
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2U: Higher Education Rewired, Teaching Note
Grushka-Cockayne, YaelNota del Instructor HBS-620095-EServicios y operacionesTeaching note for case 620044.Desde 0,00 €
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Caso HBS-621044-EServicios y operacionesThis note describes sampling and t-tests, two fundamental statistical concepts.Desde 8,20 €
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Vispera: Visual Intelligence for Retail, Teaching Note
Grushka-Cockayne, YaelNota del Instructor HBS-620094-EServicios y operacionesTeaching note for case 620022.Desde 0,00 €
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCaso DARDEN-QA-0827-EAnálisis de decisionesTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Desde 8,20 €