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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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PG&E and the First Climate Change Bankruptcy
Gilson, Stuart C.; Abbott, Sarah L.Caso HBS-221057-EFinanzasIn early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The plan had the support of key creditors and shareholders and a court-appointed committee representing the wildfire victims. However, it faced strong opposition from California's governo...Desde 8,20 €
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E. I. du Pont de Nemours and Company: El split-off de Conoco (A)
Gilson, Stuart C.; Fagan, Perry L.Caso HBS-210S21FinanzasDespués de tomar el 30% de su filial pública de petróleo y gas de Conoco en la mayor oferta pública inicial doméstica (OPI) en la historia de EE.UU., la gestión de E. I. du Pont de Nemours and Co. (DuPont) está considerando desprenderse de su participación restante en Conoco. Este objetivo se logrará a través de una transacción relativamente poco común llamada corporativa "escisión", bajo la cual se darán los accionistas de DuPont la opción de in...Desde 8,20 €
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Nota del Instructor DARDEN-QA-0915TN-EAnálisis de decisionesTeaching Note of Product QA-0915Desde 0,00 €
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Nota del Instructor DARDEN-GEM-0189TN-EEconomíaTeaching note for the product GEM-0189Desde 0,00 €
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Tesla, Inc.: Supercharging Auto Sales
Baucells, Manel; Maiden, Stephen E.Caso DARDEN-QA-0915-EAnálisis de decisionesThis case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of the most expensive and profitable Models X and S were stagnant. In order to incentivize the sales of these luxury models, Tesla recently brought back free Supercharging for life for customers purchasing Models X or S. The case provides information about the history of Tesla, one customer’s hesitatio...Desde 8,20 €
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Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
Murphy, Daniel; Maiden, Stephen E.Caso DARDEN-GEM-0198-EEconomíaThis case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. California housing was in high demand but limited supply, and prices were such that many lower- and middle-income people struggled to find affordable housing. As of 2021, the median price for a home in California topped $600,000, more than twice the nati...Desde 8,20 €
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Yearbook Inc. (C): The Growth of Canva
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0371-EDirección estratégicaThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger t...Desde 5,74 €
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Aventiv Technologies: Answering the Call for Change
Irving, Toni; Maiden, Stephen E.Caso DARDEN-S-0359-EDirección estratégicaThis field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US iDesde 8,20 €
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Yearbook Inc. (D): Canva on Top of the World
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0372-EDirección estratégicaThis case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?Desde 5,74 €