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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Nota del Instructor DARDEN-QA-0915TN-EAnálisis de decisionesTeaching Note of Product QA-0915Desde 0,00 €
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Nota del Instructor DARDEN-GEM-0189TN-EEconomíaTeaching note for the product GEM-0189Desde 0,00 €
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Tesla, Inc.: Supercharging Auto Sales
Baucells, Manel; Maiden, Stephen E.Caso DARDEN-QA-0915-EAnálisis de decisionesThis case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of the most expensive and profitable Models X and S were stagnant. In order to incentivize the sales of these luxury models, Tesla recently brought back free Supercharging for life for customers purchasing Models X or S. The case provides information about the history of Tesla, one customer’s hesitatio...Desde 8,20 €
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Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
Murphy, Daniel; Maiden, Stephen E.Caso DARDEN-GEM-0198-EEconomíaThis case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. California housing was in high demand but limited supply, and prices were such that many lower- and middle-income people struggled to find affordable housing. As of 2021, the median price for a home in California topped $600,000, more than twice the nati...Desde 8,20 €
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Yearbook Inc. (C): The Growth of Canva
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0371-EDirección estratégicaThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger t...Desde 5,74 €
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Aventiv Technologies: Answering the Call for Change
Irving, Toni; Maiden, Stephen E.Caso DARDEN-S-0359-EDirección estratégicaThis field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US iDesde 8,20 €
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Yearbook Inc. (D): Canva on Top of the World
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0372-EDirección estratégicaThis case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?Desde 5,74 €
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Yearbook Inc. (B): The Emergence of Canva
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0370-EDirección estratégicaThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), follows Melanie Perkins as she visits Silicon Valley, works to find solid tech talent to build her product, and tirelessly pitches her one-stop-shop design tool, Canva, to prospective investors. Could she and her team get Canva off the ground?Desde 5,74 €
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Evaluating Decisions: Correlation or Causation?
Chiplunkar, Gaurav; Maiden, Stephen E.Caso DARDEN-GEM-0189-EEconomíaManagers, policymakers, and leaders are often presented with data and evaluation techniques, then tasked with deciding whether to go ahead with the strategy or policy. This fictional case aims to build a basic framework to understand how one can determine whether a particular business strategy or economic policy “works.” It offers an overview of commonly used evaluation strategies and their associated pitfalls, through the lens of Ramesh Sharma, ...Desde 8,20 €