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CalSTRS and Relational Challenge Occidental's Governance C
Serafeim, George; Eccles, Robert G.; Farrell, Sarah E.Caso HBS-113098-EContabilidad y controlSupplement for case 113090Desde 8,20 €
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CalSTRS and Relational Challenge Occidental's Governance A
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Caso HBS-113090-EContabilidad y controlDesde 8,20 €
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CalSTRS and Relational Challenge Occidental's Governance B
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Caso HBS-113097-EContabilidad y controlSupplement for case 113090Desde 8,20 €
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A Note on Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Caso HBS-412050-EEconomíaThis note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues.Desde 8,20 €
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Caso HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Desde 8,20 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Innovation at the Boston Consulting Group
Eccles, Robert G.; Narayandas, Das; Rossano, PenelopeCaso HBS-313137-ELiderazgo y Dirección de personasThis case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations.Desde 8,20 €
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Caesars Entertainment: CodeGreen
Serafeim, George; Eccles, Robert G.; Clay, Tiffany A.Caso HBS-111115-EConocimiento y comunicaciónThe case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.Desde 8,20 €
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Managing Creativity at Shanghai Tang
Chua, Roy Y. J.; Eccles, Robert G.Caso HBS-410018-ELiderazgo y Dirección de personasShanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director him...Desde 8,20 €
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Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model
Eccles, Robert G.Caso HBS-408103-ETwo Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior Therapy (DBT) for patients with borderline personality disorder (BPD). These patients, typically adolescent girls and young women, struggle with emotional crises and are prone to destr...Desde 8,20 €