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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Note on Taxation
Poorvu, William J.; Segel, Arthur I; Miller, Glenn S.; Krummer, Michael D.; Wu, Charles F; Sit, Po; Gerstel, Joseph M.Caso HBS-379192-EFinanzasEvery real-estate transaction is affected by the tax consequences that result from its form and substance. Structuring a transaction without a thorough understanding of its tax considerations is likely to reduce the transaction's potential value. The failure to utilize the available tax benefits eliminates one of the major reasons for making a real-estate investment.Desde 8,20 €
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Experiencya Cuba: Two Entrepreneurs in Havana
Wu, Charles F; Cal, Mariana; Miguel, FernandaCaso HBS-220024-EEconomíaIn 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly restored American cars from the 1950s.Desde 8,20 €
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National Storage Affiliates: The REIT IPO Decision, Teaching Note
Wu, Charles F; Sobral, Arthur R.O.Nota del Instructor HBS-219027-EFinanzasTeaching note for case 219026.Desde 0,00 €
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Making Room for the Baby Boom: Senior Living, Teaching Note
Wu, Charles F; Eppler, BenNota del Instructor HBS-215029-EFinanzasTeaching note for case 215003.Desde 0,00 €
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Miami Price: Bidding on an Iconic Transit-Oriented Development Site, Teaching Note
Wu, Charles F; McCree, Sayiddah FatimaNota del Instructor HBS-218082-EFinanzasTeaching note for case 218034.Desde 0,00 €
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Cannabis: Growing Profits for Real Estate
Wu, Charles F; Blank, Teddy; Grenga, Chris; Weller, Carlotta; Wu, CurtisCaso HBS-219028-EFinanzasDesde 8,20 €
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Technical Note on Financial Leverage in Real Estate
Wu, Charles F; Segel, Arthur ICaso HBS-208041-EFinanzasDemonstrates the accelerating impact of leverage on returns under differing scenarios of property performance. The performance scenarios represent two points in time: the inception of the investment and the liquidation.Desde 8,20 €
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Lovango Cay: Developing a Boutique Resort in the U.S. Virgin Islands
Wu, Charles F; Abramson, Levi; Jacobs, Anne; Richardson, BrianaCaso HBS-220008-EFinanzasDesde 8,20 €
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Lovango Cay: Developing a Boutique Resort in the U.S. Virgin Islands, Teaching Note
Wu, Charles F; Bracken, SeanNota del Instructor HBS-221086-EFinanzasTeaching note for case 220008.Desde 0,00 €