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Roller Coaster Ride: The Resignation of a Star, Teaching Note
Groysberg, Boris; Marietta, Geoff E.; Abrahams, RobinNota del Instructor HBS-407100-ELiderazgo y Dirección de personasTeaching note to (405-031). An abstract is not available for this product.Desde 0,00 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Cowen Inc.: Leveraging Data, Teaching Note
Groysberg, Boris; Abrahams, Robin; Gregg, TriciaNota del Instructor HBS-419040-ELiderazgo y Dirección de personasTeaching note for case 418035.Desde 0,00 €
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The Scandal Effect
Groysberg, Boris; Lin, Eric; Serafeim, George; Abrahams, RobinArtículo HBS-R1609H-EExecutives with scandal-tainted companies on their resumes pay a penalty on the job market, even if they clearly had nothing to do with the trouble. Because the scandal effect is lasting, a company you left long ago could have an impact on your current and future job mobility, not to mention your compensation. Overall, executives who suffer from the effect are paid nearly 4% less than their peers. You can't control this risk, the authors write, b...Desde 8,20 €
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Cherie Blair: Inventing Herself
Groysberg, Boris; Abrahams, Robin; Tanne, LindsayCaso HBS-411021-ELiderazgo y Dirección de personasCherie Blair was famous, or infamous, in the United Kingdom as first lady from 1997 to 2007. Her marriage to Tony Blair, however, was the result of her own groundbreaking career in law--a career she fought to keep during the 10 years of her husband's tenure as Prime Minister, even though it meant bringing suit against his government at times. Blair balanced multiple roles and expectations.Desde 8,20 €
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Maggie Wilderotter: Evolution of an Executive, Teaching Note
Groysberg, Boris; Abrahams, RobinNota del Instructor HBS-418068-ELiderazgo y Dirección de personasTeaching note for case 417091.Desde 0,00 €
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Solvay Group: International Mobility and Managing Expatriates, Teaching Note
Groysberg, Boris; Nohria, Nitin; Abrahams, Robin; Herman, KerryNota del Instructor HBS-417088-ELiderazgo y Dirección de personasTeaching note for case 409079.Desde 0,00 €
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Should I Stay or Should I Go (B)
Groysberg, Boris; Serafeim, George; Lin, Eric; Abrahams, RobinCaso HBS-116060-EContabilidad y controlSupplement to case 116059. Alexi has been hired as CFO for a medical start-up, despite the controversy over his former company. The (B) cases focuses on how to introduce new, high-profile leaders to stakeholders inside and outside the organization.Desde 5,74 €
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TrustSphere: Building a Market for Relationship Analytics, Teaching Note
Groysberg, Boris; Abrahams, Robin; Gregg, TriciaNota del Instructor HBS-419015-ELiderazgo y Dirección de personasTeaching note for case 418070.Desde 0,00 €
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Should I Stay or Should I Go (A)
Groysberg, Boris; Serafeim, George; Lin, Eric; Abrahams, RobinCaso HBS-116059-EContabilidad y controlFinancial executive Alexi is considering a job change. Will his long-ago association with a company currently embroiled in a scandal hurt his chances in the job market? In the (A) case, Alexi and executive search consultant Marguerite strategize about career opportunities.Desde 8,20 €