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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Can the Eurozone Survive, Teaching Note
Roscini, Dante; Preble, MatthewNota del Instructor HBS-717026-EEconomíaTeaching note for case 713034.Desde 0,00 €
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Viva Macau (A)
Roscini, Dante; Donovan, G.A.Caso HBS-714024-EEconomíaA fast-growing Macau-based airline backed by private US investors faces a dramatic expropriation in the wake of the first change of head of government since the former Portuguese colony became a Special Administrative Region of China. The case allows students to explore what Foreign Direct Investors can do to foresee a possible expropriation event and what options they might consider to protect themselves ex-ante or fight the outcome ex-post.Desde 8,20 €
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Asia Optical: The Myanmar Decision
Roscini, Dante; Shih-ta Chen, Michael; Wong, Keith Chi-hoCaso HBS-714026-EEconomíaDesde 8,20 €
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The TTIP: Bridging the Transatlantic Economy, Teaching Note
Roscini, Dante; Gabrieli, Federica; Beyersdorfer, DanielaNota del Instructor HBS-717022-EEconomíaTeaching note for case 716026.Desde 0,00 €
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The Greek Crisis: Tragedy or Opportunity, Teaching Note
Roscini, DanteNota del Instructor HBS-712036-EEconomíaTeaching Note for 711-088.Desde 0,00 €
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Viva Macau (A) and (B), Teaching Note
Roscini, DanteNota del Instructor HBS-717024-EEconomíaTeaching Note for cases 714024 and 714025.Desde 0,00 €
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JPMorgan Chase in Paris
Bower, Joseph L.; Roscini, Dante; Corsi, Elena; Norris, MichaelCaso HBS-724001-EConocimiento y comunicaciónIn 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank's Chairman and CEO, Jamie Dimon, about where to physically locate the bank's European trading operations after Brexit takes effect in 2020. The decision-making process considered a range of European locations, including Dublin, Amsterdam, Frankfurt, and Paris, and ultimately Pinto is left with a choice between Frankfurt and Paris. The case describ...Desde 8,20 €
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Italy: The Good, the Bad and the Ugly
Roscini, Dante; Vietor, Richard H.K.; White, HilaryCaso HBS-716029-EEconomíaDesde 8,20 €