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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Diana and Jack Civello: Managing Dual Careers (A, B and C) - Teaching Note
Mitchell, Jordan; Miller, PaddyNota del Instructor DPOT-10-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of cases DPO-45-E, DPO-46-E and DPO-47-E, Diana and Jack Civello: Managing Dual Careers (A), (B) and (C).Desde 0,00 €
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John Roux at Con Roux Construction - Teaching Note
Miller, PaddyNota del Instructor FHT-40-ELiderazgo y Dirección de personas(see case FH-697-E)Desde 0,00 €
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Nota del Instructor FHT-31-ELiderazgo y Dirección de personas(See case FH-615-E)Desde 0,00 €
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SSS software in-basket exercise - Response documents
Miller, PaddyEjercicio FHE-14-ELiderazgo y Dirección de personasThese forms support the SSS Software In-Basket Exercise. They provide students with a blank detailed diary, day planner, e-mail forms and letters.Desde 8,20 €
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaNota del Instructor DPOT-7-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Desde 0,00 €
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David Dickens. The Last Ditch Decision - Teaching Note
Miller, PaddyNota del Instructor DPOT-4-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-25-E David Dickens - The Last Ditch Decision.Desde 0,00 €
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John Roux at Con Roux Construction (B) - Teaching Note
Miller, PaddyNota del Instructor DPOT-3-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-21-E John Roux at Con Roux Construction (B).Desde 0,00 €
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Sakhizwe Con Roux Construction: Building the Nation (1965-2004) - Teaching Note
Black, T.; Miller, PaddyNota del Instructor DPOT-19-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-72-E Sakhizwe Con Roux Construction: Building the Nation (1965-2004).Desde 0,00 €
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Greg Dyke: Hero or Villain. The Hutton Report and the BBC - Teaching Note
Daniels A.; Miller, PaddyNota del Instructor DPOT-9-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-43-E Greg Dyke: Hero or Villain? The Hutton Report and the BBC.Desde 0,00 €