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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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CLP: Powering Asia
Serafeim, George; Henderson, Rebecca M.; Lau, DawnCaso HBS-115038-EContabilidad y controlDesde 8,20 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €
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1worker1vote: MONDRAGON in the US
Henderson, Rebecca M.; Norris, MichaelCaso HBS-315103-EMONDRAGON, the largest cooperative in the world, and the inspiration for several U.S. cooperatives, faces a challenge in 2013 after one of its largest cooperatives votes to leave the group and another goes bankrupt.Desde 8,20 €
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Sustainable Tea at Unilever, Teaching Plan
Henderson, Rebecca M.; Nellemann, FrederikNota del Instructor HBS-712448-EMarketingTeaching Plan for 712438.Desde 0,00 €
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The Smart Grid
Henderson, Rebecca M.; Maurer, Noel; Ross, CatherineCaso HBS-310072-EDirección estratégicaThe development of the smart grid--the integration of traditional elements of energy transmission and delivery with information technology--heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What strategies should Cisco employ to become a leader in this industry? What obstacles and challenges must Cisco overcome to compete successfully in this new industry?Desde 8,20 €
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CLP: Powering Asia, Teaching Plan
Serafeim, George; Henderson, Rebecca M.; Freiberg, DavidNota del Instructor HBS-117053-EContabilidad y controlTeaching plan for 115038.Desde 0,00 €
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Triodos Bank: Conscious Money in Action
Henderson, Rebecca M.; Isaacs, Kate; Kaeufer, KatrinCaso HBS-313109-EDesde 8,20 €
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1worker1vote: MONDRAGON in the U.S., Teaching Plan
Henderson, Rebecca M.; Norris, MichaelNota del Instructor HBS-316176-ETeaching plan for case 315103.Desde 0,00 €