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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics, PowerPoint
Toffel, Michael W.; Levy, DanCaso HBS-619717-EEconomíaSlides for case 618019.Desde 8,20 €
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The Hybrid Vehicle Market
Toffel, Michael W.; Uludere Aragon, Nazli Z.Caso HBS-612084-EThis note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the succes...Desde 8,20 €
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The Sustainable Core: Operations Management, Course Overview Note for Instructors
Toffel, Michael W.; Toktay, L. BerilNota del Instructor HBS-616022-EServicios y operacionesThis note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives such as Operations Strategy, Supply Chain Management, and Global Operations. Such integration is key to graduating students with the ability to identify and manage environmental cha...Desde 0,00 €
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The New CEO Activists (Spanish version)
Chatterji, Aaron K.; Toffel, Michael W.Artículo HBS-R1801EDirección estratégicaConsumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous--and consequential.Desde 8,20 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Desde 0,00 €