Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Herbo Drugs & Pharmaceuticals: Cost of Capital and Capital Budgeting
Wajahat Azmi; Zhichuan (Frank) Li; Kowsalya V.; Omair HaroonCaso IVEY-W34060-EContabilidad y control, FinanzasFaraaz Usmani, heir to the family-owned Herbo Drugs & Pharmaceuticals, a small private Unani pharmaceutical company in Prayagraj, India, planned to expand the company’s business to other states to cover most parts of India. Before implementing this ambitious plan, Faraaz needed to conduct a feasibility study by applying some popular capital budgeting tools such as net present value, internal rate of return, and profitability index. He first proje...Desde 8,20 €
-
Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
-
Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
-
Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €
-
Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
-
Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Desde 0,00 €
-
SmartOps Corporation: Forging Smart Alliances? - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0797TN-EMarketingTeaching note for product M-0797Desde 0,00 €
-
Parsons Brinckerhoff: The Second Avenue Subway (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0793TN-EMarketingTeaching note for product M-0793Desde 0,00 €
-
Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Nota del Instructor DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Desde 0,00 €
-
Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryNota técnica DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Desde 8,20 €