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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Coastal Power Corpus Christi: Ramping Down (C)
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-0895-ELiderazgo y Dirección de personasCan a company diminish employees’ mistrust and distress when downsizing? Is there such a thing as an “effective” workforce reduction process? In this disguised, yet actual case, Peter Morris, manager of Coastal Power Corpus Christi Plant (Bayland) in Texas, tells his team leaders that they had to cut their workforce 10%. Throughout the (A) case a close approximation of how the dialogue went in that meeting offers several ideas for the reduction t...Desde 5,74 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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That Little Voice Inside (C)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCaso DARDEN-OB-1061-ELiderazgo y Dirección de personasCatherine Russell, senior vice president of Harbor Community Bank (HCB), had lunch with one of her branch managers, Rachel Dwyer, to confront her about violating bank opening and closing procedures. When Russell had asked about the situation earlier, Dwyer had boldly lied, as had the two HCB branch employees who worked under Dwyer. What would be the most appropriate resolution? This case is preceded by the A and B cases.Desde 5,74 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Joe Willis: Feeling the Heat in Thailand (C)
Isabella, Lynn A.; Langlais, Darcy; Yemen, GerryCaso DARDEN-OB-0900-ELiderazgo y Dirección de personasSometimes the tried-and-true American business team-building exercises just don’t work. Although frequently successful with teams made up of employees from different sections of an organization, what happens when teams consist of employees from different geographical areas like the United States and Asia? This presents a whole set of unique differences. This case follows the experiences of an executive sent to Bangkok, Thailand, with two other ma...Desde 5,74 €
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Joe Willis: Feeling the Heat in Thailand (A), (B), and (C) - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-0898TN-ELiderazgo y Dirección de personasTeaching note for product OB-0898Desde 0,00 €
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Caso HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Caso HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1321-ELiderazgo y Dirección de personasThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Desde 8,20 €