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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Caso HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Caso HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1321-ELiderazgo y Dirección de personasThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Desde 8,20 €
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Rock Star or Shooting Star? (B)
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1199-ELiderazgo y Dirección de personasSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Desde 5,74 €
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UCB Gets a New Office: Leading Change through a Pandemic
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1397-ELiderazgo y Dirección de personasIn this field-based case, Nate Bennett, the global head of biostatistics and programming, rare disease, at UCB, Inc. (UCB), chairs the Raleigh site leadership team, which helps manage all 250 UCB employees in the Raleigh office. In February 2022, the COVID-19 pandemic seems to be receding, and Bennett must chart a path forward on a return to the office. But UCB employees have gotten used to working at home with their global teams and have done so...Desde 8,20 €
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Managing in Corporate Aviation: Averting a Hard Landing - Teaching note
Isabella, Lynn A.; Maiden, Stephen E.Nota del Instructor DARDEN-OB-1373TN-ELiderazgo y Dirección de personasTeaching note for product OB-1373Desde 0,00 €
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Rock Star or Shooting Star? (A)
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1198-ELiderazgo y Dirección de personasSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Desde 8,20 €