Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
-
TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
-
All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaNota técnica DARDEN-BC-0282-EConocimiento y comunicaciónThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Desde 8,20 €
-
Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Desde 0,00 €
-
Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaNota del Instructor DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Desde 0,00 €
-
PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Desde 0,00 €
-
Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Desde 0,00 €
-
nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Desde 0,00 €
-
The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanNota del Instructor DARDEN-BC-0276TN-EConocimiento y comunicaciónTeaching note for product BC-0276Desde 0,00 €
-
The Business of Death Births Human Composting - Teaching note
Murray, MeghanNota del Instructor DARDEN-BC-0300TN-EConocimiento y comunicaciónTeaching note for product BC-0300TDesde 0,00 €