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GlobalGiving - Teaching Note
Anik, Lalin; Steenburgh, Thomas J.Nota del Instructor DARDEN-M-0938TN-EMarketingTeaching note for product M-0938Desde 0,00 €
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Pricing the EpiPen: This is Going to Sting - Teaching Note
Steenburgh, Thomas J.Nota del Instructor DARDEN-M-0915TN-EMarketingTeaching note for product M-0915Desde 0,00 €
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Nota del Instructor DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Desde 0,00 €
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers
Farris, Paul W.; Thompson, Sylvie; Steenburgh, Thomas J.Caso DARDEN-M-0873-EMarketingHeather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select between employing television ads featuring the popular character known as Flo and continuing with the launch of advertising campaigns already in use, such as “Rate Sucker.” The case places Progressive’s proposed advertising campaign into a broader histor...Desde 8,20 €
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Mastercard: Getting in League with Legends
Kim, Tami; Steenburgh, Thomas J.; Yemen, GerryCaso DARDEN-M-1008-EMarketingThis field-based case uses one of Mastercard’s brand transformation strategies, curating passion-led experiences, to set the stage for analysis of sponsorships and promotion marketing. The company had a long relationship sponsoring sports and kept track of the growth and scale of various sports and those who were passionate about them. At the time, esports was a new kind of entertainment and sport that attracted a fan base Mastercard had not touc...Desde 8,20 €
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Eric Wood (B) (Spanish version)
Hart, Myra M.Caso HBS-807S17Iniciativa emprendedoraDescribe compra de la mucho más grande Shaw Co. de Eric describe el funcionamiento y los problemas financieros que se derivan, dejando Eric considerando la opción de la quiebra. Los temas incluyen la superposición de las finanzas personales y de negocios, así como los mecanismos y las consecuencias de la quiebra.Desde 5,74 €
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Eric Wood (A) (Spanish version)
Hart, Myra M.Caso HBS-807S15Iniciativa emprendedoraDescribe el principio de la carrera de un MBA que se fue a trabajar en una pequeña empresa, compró la compañía, y ahora está contemplando una adquisición para ampliar el negocio. Los problemas están relacionados con las finanzas personales / riesgo comercial y financiero, así como la valoración y estructuración financiera.Desde 8,20 €
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Staples: A Year in the Life of a Start-Up
Hart, Myra M.Caso HBS-800241-EIniciativa emprendedoraThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required t...Desde 8,20 €
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Todd Krasnow: From Startup to Corporate and Back
Hart, Myra M.; Kraus, JanetCaso HBS-812121-EIniciativa emprendedoraDesde 8,20 €
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCaso DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Desde 8,20 €