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Wal-Mart China: Tian Tian Pingjia - Teaching Note
Weiss, Elliott N.; Li, Wei; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1472TN-EServicios y operacionesTeaching note for product OM-1472Desde 0,00 €
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Factory #539: China Star Technology Electronics Ltd. (A) and (B) - Teaching Note
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1473TN-EServicios y operacionesTeaching note for product OM-1473Desde 0,00 €
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Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeNota del Instructor DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Desde 0,00 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A) and (B) - Teaching Note
Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OB-1070TN-ELiderazgo y Dirección de personasTeaching note for product OB-1070Desde 0,00 €
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Da "Final" Click?
Modica, Marc W.Caso DARDEN-QA-0653-EAnálisis de decisionesA famous rap group is suffering from success-finally quite profitable, they experience infighting over egos, leadership, and marketing. Having put all their effort into making the big time, how would they now survive the turmoil of celebrity? Who would take the lead? How would they rebuild the band? What would their next step be?Desde 8,20 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €
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Factory #539: China Star Technology Electronics Ltd. (A)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Caso DARDEN-OM-1473-EServicios y operacionesWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Desde 8,20 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (B)
Simko, Paul J.; Modica, Marc W.; Yemen, GerryCaso DARDEN-OB-1071-ELiderazgo y Dirección de personasWhether taught to students unfamiliar with U.S. business culture or to students unacquainted with working in China, this case allows for an exploration of values that shape attitudes and behaviors in both countries. The material presents one executive’s unique leadership experience in managing across cultures. From creating cross-cultural teams to balancing the goals of corporate in the United States and local operations in China, Owen Rankin’s r...Desde 5,74 €