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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCaso DARDEN-S-0340Dirección estratégicaThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Desde 8,20 €
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCaso DARDEN-S-0340-EDirección estratégicaThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia - Teaching Note
Weiss, Elliott N.; Li, Wei; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1472TN-EServicios y operacionesTeaching note for product OM-1472Desde 0,00 €
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Factory #539: China Star Technology Electronics Ltd. (A) and (B) - Teaching Note
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1473TN-EServicios y operacionesTeaching note for product OM-1473Desde 0,00 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A) and (B) - Teaching Note
Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OB-1070TN-ELiderazgo y Dirección de personasTeaching note for product OB-1070Desde 0,00 €
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Da "Final" Click?
Modica, Marc W.Caso DARDEN-QA-0653-EAnálisis de decisionesA famous rap group is suffering from success-finally quite profitable, they experience infighting over egos, leadership, and marketing. Having put all their effort into making the big time, how would they now survive the turmoil of celebrity? Who would take the lead? How would they rebuild the band? What would their next step be?Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCaso DARDEN-S-0412-EDirección estratégicaTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Desde 8,20 €
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCaso DARDEN-S-0412Dirección estratégicaTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Desde 8,20 €
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Factory #539: China Star Technology Electronics Ltd. (A)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Caso DARDEN-OM-1473-EServicios y operacionesWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Desde 8,20 €