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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyNota del Instructor DARDEN-M-1043TNMarketingDesde 0,00 €
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Wal-Mart China: Tian Tian Pingjia - Teaching Note
Weiss, Elliott N.; Li, Wei; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1472TN-EServicios y operacionesTeaching note for product OM-1472Desde 0,00 €
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyNota del Instructor DARDEN-M-1043TN-EMarketingDesde 0,00 €
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Factory #539: China Star Technology Electronics Ltd. (A) and (B) - Teaching Note
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1473TN-EServicios y operacionesTeaching note for product OM-1473Desde 0,00 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A) and (B) - Teaching Note
Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OB-1070TN-ELiderazgo y Dirección de personasTeaching note for product OB-1070Desde 0,00 €
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Da "Final" Click?
Modica, Marc W.Caso DARDEN-QA-0653-EAnálisis de decisionesA famous rap group is suffering from success-finally quite profitable, they experience infighting over egos, leadership, and marketing. Having put all their effort into making the big time, how would they now survive the turmoil of celebrity? Who would take the lead? How would they rebuild the band? What would their next step be?Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Nota técnica DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Desde 8,20 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCaso DARDEN-M-1043-EMarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Desde 8,20 €