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Dhahran Roads (A) (Spanish Version)
Frey, Sherwood C. Jr.; Schlosser, MichelCaso DARDEN-QA-0830Análisis de decisionesEsta es una traducción al español de la versión del 1 de febrero de 1994 de UVA-QA-0296. Cummins, Epley y Mayo, una empresa de construcción con sede en EE. UU., Han sido seleccionados como el principal contratista para un proyecto de reconstrucción de carreteras en Arabia Saudita. Según las los costes estimados de la compañía, el proyecto proporcionará un rendimiento del 15% sobre los costos, muy por debajo del 18% requerido. Debido a un pago ant...Desde 8,20 €
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Sandvik Coromant Recycling Concept - Teaching Note
Raz, Gal; Schlosser, MichelNota del Instructor DARDEN-OM-1407TN-EServicios y operacionesTeaching note for product OM-1407Desde 0,00 €
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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Dhahran Roads (B) (Spanish version)
Frey, Sherwood C. Jr.; Schlosser, MichelCaso DARDEN-QA-0933-EAnálisis de decisionesThis is the Spanish translation of the April 1, 1994 version of UVA-QA-0426. This case complements the A case by providing the decision-maker's view on the key sources of risk and his probability assessment of the uncertainties that give rise to them. The case can be used as an introduction to simulation modeling.Desde 5,74 €
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Sandvik Coromant Recycling Concept
Raz, Gal; Schlosser, MichelCaso DARDEN-OM-1407-EServicios y operacionesLars Hallberg is preparing for a meeting with the executive management of Sandvik Tooling, a world leader in metal cutting tools. The purpose of the meeting is to review the Coromant Recycling Concept (CRC), a global recycling program for Coromant, the leading brand of Sandvik Tooling. The case is an opportunity to evaluate a global recycling program, including its value to the company from business and environmental perspective, the match betwee...Desde 8,20 €
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCaso DARDEN-E-0351-EÉtica empresarial y Responsabilidad Social CorporativaMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Desde 8,20 €
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCaso DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Desde 8,20 €