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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidNota técnica DARDEN-S-0306-EDirección estratégicaThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Desde 8,20 €
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Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary SummersNota técnica DARDEN-S-0293-EDirección estratégicaThis technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?Desde 8,20 €
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Expanding the MBA Experience: The Student Case Writer Perspective
Chen, Ming-Jer; Fairfax, Lydia; Whittle, Mary SummersNota técnica DARDEN-S-0358-EDirección estratégicaAt many leading business schools, cases are written only by professors or professional case writers. At the Darden School of Business, however, MBA students may also write cases. Case writing helps students to gain tangible business writing and communication skills, to sharpen their business acumen, to understand better the key concepts learned in the classroom, and to prepare for the practical rigors of the workplace. This technical note explo...Desde 8,20 €