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CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCaso M-784-EMarketingDesde 5,74 €
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CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCaso M-783-EMarketingDesde 8,20 €
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The Phone Card (B)
Agell, Pere; Segarra, José Antonio; James, J.Caso M-1022-EMarketingDesde 5,74 €
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The Phone Card (A)
Agell, Pere; Segarra, José Antonio; James, J.Caso M-1000-EMarketingDesde 8,20 €
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Páginas amarillas (A)
Agell, Pere; Segarra, José AntonioCaso M-816-EMarketingAfter very negative results in its first sales campaign, the commercial management of Cetesa, the Yellow Pages' trading company, decides to undertake some quantitative commercial research into image and use. When the results appear, a number of doubts arise regarding the reliability of the research, and its immediate usefulness.Desde 8,20 €
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El País
Agell, Pere; Segarra, José AntonioCaso M-815-EMarketingIn 1981, after a period of unprecedented success that had taken El País to first place in the Spanish newspaper market, the paper's management was considering launching an edition in Barcelona. El País's readership in Catalonia was marginal in relation to its demonstrated potential in the rest of Spain. As a first step, the management commissioned an image and use survey of the daily press market in Barcelona, together with a concept test for a ...Desde 8,20 €
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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCaso M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Desde 8,20 €
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Investment Analysis Exercises
Agell, Pere; Bastons, M.Ejercicio ADE-2-EAnálisis de decisiones, EconomíaDesde 8,20 €
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Pastelería Casadevall - Teaching note
Agell, Pere; Bastons, M.Nota del Instructor ADT-4-EAnálisis de decisiones, EconomíaDesde 0,00 €
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Pastelería Casadevall
Agell, Pere; Bastons, M.Caso AD-222-EAnálisis de decisiones, EconomíaDesde 8,20 €