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La Fageda: An Outragous Initiative - Teaching Note
Segarra, José AntonioNota del Instructor MT-32-EGobierno corporativoDesde 0,00 €
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David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Gallo, Iñigo; Segarra, José AntonioNota del Instructor MT-47-EMarketingLa Fageda is a social project and cooperative that produces and sells yogurts (as well as ice creams and jams). In 2014, the company must take three important commercial decisions: how to respond to a price cut by a major chain; how to help distributors affected by a drop in their volume of business (due to the centralization of logistics by major chains); and what to do with some accounts in the HORECA channel that have low profitability or even...Desde 0,00 €