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The Jia Wu Expansion
Alegre, Inés; Canela, Miguel ÁngelFocused Case ADFC-3-EAnálisis de decisiones, MarketingSales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideally, it should be followed by other cases in which more advanced methods should be employed. The objective of the case is to illustrate a simple forecasting method for monthly sales data. The data set, supplied in an Excel file (jiawu-a...Desde 8,20 €
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The Jia Wu Expansion - Teaching Note
Alegre, Inés; Canela, Miguel ÁngelNota del Instructor ADT-31-EAnálisis de decisiones, MarketingThe Jia Wu Expansion is a teaching note that accompanies the case of the same title. It proposes a set of questions that can serve as the foundation for discussion of the case and it delivers step-by-step solutions to those questions. Sales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideal...Desde 0,00 €
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCaso AD-369-EAnálisis de decisiones, Contabilidad y control, Liderazgo y Dirección de personasBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Desde 8,20 €
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinNota del Instructor ADT-33-EAnálisis de decisiones, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Desde 0,00 €
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EAnálisis de decisiones, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Desde 8,20 €
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCaso AD-370-EAnálisis de decisionesGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Desde 8,20 €
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The EMBI Investor - Teaching Note
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaNota del Instructor ADT-30-EAnálisis de decisiones, FinanzasThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Desde 0,00 €
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The EMBI Investor
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaFocused Case ADFC-2-EAnálisis de decisiones, FinanzasThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Desde 8,20 €
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The Barcelona Mobile World Congress - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinNota del Instructor ADT-32-EAnálisis de decisionesPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Desde 0,00 €
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The Barcelona Mobile World Congress
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-1-EAnálisis de decisionesPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Desde 8,20 €