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Tesla in 2015
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-817081-EIniciativa emprendedoraGUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries).Desde 8,20 €
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-819S30Iniciativa emprendedoraL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Desde 8,20 €
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-815057-EIniciativa emprendedoraDesde 5,74 €
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Movile: Building a Global Technology Company
Applegate, Lynda M.; Werker, Eric; Peinado, Arnold B.; Otazo, AndrewCaso HBS-716010-EEconomíaDesde 8,20 €
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-814078-EIniciativa emprendedoraDesde 5,74 €
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Experience! The Finger Lakes: The Groupon Partnership Decision
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-814010-EIniciativa emprendedoraIn 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would help the ExperienceFLX bring in new customers. While the prospect of marketing ExperienceFLX'...Desde 8,20 €
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IESE Insight. Issue 5. Second quarter 2010
IESE InsightRevista REV-5-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personas, MarketingGives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-makin...Desde 22,00 €
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IESE Business School Insight, 154
IESE InsightRevista REV-86-EAnálisis de decisiones, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personasThe new responsibilities of business for people, the planet and our future prosperity. As the tide turns against single-use plastics, know where your business stands. Interviews with Lise Kingo (U.N. Global Compact) and Juvencio Maeztu (IKEA). Leadership qualities, and a PPP framework, for the SDGs. Giving and receiving feedback better. 5 tips to knock an M&A disaster on its head. The effect of worldview on relational mobility. Decide ethically, ...Desde 22,00 €
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IESE Insight. Issue 31. Fourth Quarter 2016
IESE InsightRevista REV-66-EEconomía, Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambio, Liderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónThe nature of work is changing -- but don't panic. This magazine will make sure you are prepared. Alfredo Pastor and Bartolomé Mercadal Dupree separate science fiction from business reality: stop worrying about a robot taking your job, and start preparing for the changes ahead. Guido Stein and Miguel Martín suggest how companies may need to rethink their people management policies and leadership styles to attract, develop and retain millennials. ...Desde 22,00 €
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IESE ON. Liderarte para liderar
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43Liderazgo y Dirección de personas¿Qué significa ser un buen líder? ¿Para qué quiero serlo? ¿En qué punto estoy? ¿A dónde me gustaría llegar?
Sin duda, el liderazgo empieza por uno mismo. De ahí la importancia del autoconocimiento y la reflexión personal que te proponemos.
En esta colección de artículos, encontrarás la información que necesitas para reflexionar sobre el tipo de líder que eres hoy y el que podrías llegar a ser desarrollándote a ti y ayudando a tu...Desde 15,00 €