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Creatividad e innovación. Cómo fomentarlas
Wilkinson, Helen; Cardona Soriano, PabloNota técnica DPON-54Liderazgo y Dirección de personasEsta nota técnica tiene como objetivo ayudar al desarrollo personal de la competencia directiva de creatividad. Una empresa no es creativa e innovadora de por sí, como ente abstracto. Si lo es, es porque las personas que la integran son creativas. Ahora bien, el talento creativo ¿es sólo propiedad de unos pocos privilegiados o cualquier ser humano puede desarrollarlo? El talento se compone de actitud y aptitud, es decir, de predisposición y capac...Desde 8,20 €
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El propósito de Makonsa (E)
Almandoz, John; Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCaso DPO-772Liderazgo y Dirección de personasEste ejercicio sirve para aprender a utilizar la dirección por objetivos y misiones como metodología de implantación de la misión en la empresa. Los participantes se dividen en cuatro equipos, que representan cuatro departamentos básicos de la empresa. Cada equipo tiene que desarrollar las misiones participadas, los indicadores y los objetivos para contribuir a la misión de la empresa. Este caso está basado en "La misión de Makonsa (B)" , DPO-429...Desde 5,74 €
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L.L.Bean Latin America - Teaching Note
Cardona Soriano, Pablo; Garrido J. P.Nota del Instructor FHT-39-ELiderazgo y Dirección de personasL.L.Bean is the world's leading cataloger in the outdoor specialty field. In the 87 years since its founding it has grown from a one-room operation producing and selling a single product, to selling 16,000 different items, with customers in 147 countries around the world. Meeting the needs of customers outside the U.S. entails many difficulties. Key to L.L.Bean's success is its strong culture. The case is intended to provide students with the bas...Desde 0,00 €
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCaso IVEY-W27514-EDirección estratégica, Tecnologías de la informaciónIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Desde 8,20 €
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCaso IVEY-W24908-EDirección estratégica, Tecnologías de la informaciónAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nDesde 8,20 €
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Coaching at Banco Azucarero de Cali (A) and (B) - Teaching Note
Susaeta Erburu, Lourdes; Cardona Soriano, Pablo; Pin Arboledas, José RamónNota del Instructor DPOT-8-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of cases DPO-34-E and DPO-35-E, Coaching at Banco Azucarero de Cali (A) and (B).Desde 0,00 €
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"Coaching" at Banco Ganadero-BBVA (A)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCaso DPO-143-ELiderazgo y Dirección de personasMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Desde 8,20 €
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The Purpose of Makon USA (A)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, Carlos; John AlmandozCaso DPO-746-ELiderazgo y Dirección de personasThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Desde 8,20 €
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The Purpose of Makon USA (B)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCaso DPO-747-ELiderazgo y Dirección de personasThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Desde 5,74 €