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Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Nota del Instructor DGT-15-EDirección estratégica, Liderazgo y Dirección de personasDesde 0,00 €
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanNota del Instructor MT-34-EInnovación y cambio, Marketing, Tecnologías de la informaciónAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Desde 0,00 €
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Escatsa: The UK and Hungary Decisions - Teaching Note
Palencia, Luis; García Pont, CarlosNota del Instructor ASNT-8-EContabilidad y control, MarketingThis teaching note goes with the case on Escatsa, which discusses the dilemma caused by the chance for a local Spanish company to undertake an international expansion to two different countries, working for two different clients at the same time. The shortage of resources leads to a consideration of which of the two operations is best, or even if it is worth undertaking both at the same time.Desde 0,00 €