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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobNota del Instructor FT-63-EFinanzasNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Desde 0,00 €
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Rent-a-bike (C)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCaso F-772-EFinanzasRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Desde 5,74 €
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCaso HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Consumer Behavior Exercise (C) (Spanish version)
Deighton, John; Fournier, SusanCaso HBS-503S21MarketingStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).Desde 5,74 €
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Cofinec: una adquisición de "Private Equity" en Europa central
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Caso F-792FinanzasEl caso explica la decisión del director de una central europea de fondos de "Private Equity" sobre qué precio por acción ofertar para absorber a una compañía que cotiza en la bolsa del mercado húngaro. El caso presenta la adquisición de una compañía como un tipo específico de proyecto de inversión. Para poder tomar una decisión, es importante analizar los criterios únicos para una transacción de fondos de Private Equity, además de la derivación...Desde 8,20 €
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Aphrodite Partners versus Cashmine Capital Partners: Regulation Attempts in a Private Industry
Grabenwarter, Uli; Campisi, Sergio; Liechtenstein, HeinrichCaso F-842-EEconomía, FinanzasThis case deals with transparency and disclosure policies of GPs in the interaction with their investor base and serves as a discussion base for the question, whether Fund management activities in Private Equity should be subject to higher scrutiny and/or financial market regulation. The case projects this industry four years into the future, inviting students to suggest possible conclusions from the ongoing debate on higher regulatory oversight...Desde 8,20 €
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Cofinec: A Private Equity Acquisition in Central Europe - Teaching Note
Urban L.; Liechtenstein, HeinrichNota del Instructor FT-67-EFinanzasThis teaching note was made as an aid to the use of F-792-E in class.Desde 0,00 €
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Dr. Klaus Hommels: The Midasplayer Decision - Teaching Note
Mitchell, Jordan; Liechtenstein, HeinrichNota del Instructor FT-71-EFinanzasNote prepared as an aid to instructors in the classroom use of case F-806-E Dr. Klaus Hommels: The Midasplayer Decision.Desde 0,00 €
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Jointly
Kolarova, Lenka; Liechtenstein, HeinrichCaso F-910-EFinanzas, Iniciativa emprendedoraIt was spring 2012, and Vicente Dahl found himself in a difficult situation. One year earlier, after graduating from IESE Business School, he had decided to take the entrepreneurial career path and co-founded Jointly, a London-based e-commerce marketplace company. Although the business concept proved viable, he and his co-founder had begun to argue about the leadership role in the venture.Desde 8,20 €
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Genmedi: How to Value a New Company for an Upcoming Round of Financing
Liechtenstein, Heinrich; Kolarova, LenkaCaso E-207-EFinanzas, Iniciativa emprendedoraEvery venture capital and private equity deal involves determining the value of the company. This is one of the most important-and most difficult-tasks faced by an investor (and an entrepreneur), and skill is required when using the various methods for valuing a company. In March 2019, the investors in LifeCycle Ltd.-a technology company based in Shanghai, China-set up a new company, Genmed, to capitalize on an innovative technology for biologica...Desde 8,20 €