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Lácer, S.A. - Euroalliance
Renart, Lluís G.; Vilà, JoaquimCaso DG-1008Dirección estratégicaEuroalliance es una alianza estratégica creada en 1989 por tres laboratorios farmacéuticos europeos, de propiedad familiar, con orientación al desarrollo de innovaciones tecnológicas. El objeto principal del acuerdo es aumentar el atractivo, por el hecho de actuar conjuntamente, a la hora de optar a la concesión de licencias de empresas americanas y japonesas con escasa presencia comercial en Europa, si bien se contemplan también otras líneas de ...Desde 8,20 €
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Lácer, S.A. - Euroalliance
Renart, Lluís G.; Vilà, JoaquimCaso DG-1008-EDirección estratégicaEuroalliance is a strategic alliance which was created in 1989 by three European pharmaceutical laboratories, all family-owned and directed towards the development of technological innovations. The main objective of the agreement is that by acting jointly their attraction will increase when it comes to winning licences from American and Japanese companies who have a minimal commercial presence in Europe, although other forms of collaboration are ...Desde 8,20 €
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobNota del Instructor FT-63-EFinanzasNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Desde 0,00 €
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Imaginarium - Teaching Note
Renart, Lluís G.Nota del Instructor MT-25-EMarketingNote prepared as an aid to instructors in the classroom use of case M-1173-E Imaginarium.Desde 0,00 €
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Cofinec: A Private Equity Acquisition in Central Europe - Teaching Note
Urban L.; Liechtenstein, HeinrichNota del Instructor FT-67-EFinanzasThis teaching note was made as an aid to the use of F-792-E in class.Desde 0,00 €
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Smith & Nephew - Innovex - Teaching Note
Renart, Lluís G.Nota del Instructor MT-23-EMarketingTeaching note prepared as an aid to instructors in the classroom use of the case M-1092-E Smith & Nephew - Innovex.Desde 0,00 €
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Dr. Klaus Hommels: The Midasplayer Decision - Teaching Note
Mitchell, Jordan; Liechtenstein, HeinrichNota del Instructor FT-71-EFinanzasNote prepared as an aid to instructors in the classroom use of case F-806-E Dr. Klaus Hommels: The Midasplayer Decision.Desde 0,00 €
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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Caso M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Desde 8,20 €
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Jointly
Kolarova, Lenka; Liechtenstein, HeinrichCaso F-910-EFinanzas, Iniciativa emprendedoraIt was spring 2012, and Vicente Dahl found himself in a difficult situation. One year earlier, after graduating from IESE Business School, he had decided to take the entrepreneurial career path and co-founded Jointly, a London-based e-commerce marketplace company. Although the business concept proved viable, he and his co-founder had begun to argue about the leadership role in the venture.Desde 8,20 €
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Grupo Banco Sabadell, 2004: Desarrollo de la identidad gráfica visual corporativa
Hartmann, Vivian; Renart, Lluís G.Caso M-1193MarketingEste caso es continuación del anterior, titulado "Grupo Banco Sabadell, 1996", y describe los hechos y dilemas relacionados en general con la expansión del Banco Sabadell entre 1996 y 2004. En particular, plantea el dilema sobre el nombre e identidad gráfica visual corporativa a utilizar tras la compra del Banco Atlántico por parte del Banco Sabadell, presentándose varias posibles opciones.Desde 8,20 €