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M-Pesa - Mobile Banking in Kenya
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-ZHInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-PBMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (B): Eurostar's Immediate Reaction
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1256-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (B) case describes the actions taken by Eurostar management immediately following the incident.Desde 5,74 €
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Equitel: The Battle for Mobile Money in Kenya
Mazzacani, Giovanni Maria; Lago, AlejandroCaso P-1153-EDirección estratégica, FinanzasThe case describes the competitive situation in the telecom and mobile money industry in Kenya after 2014. It also presents the strategic options for Equity Bank, the largest retail bank in Kenya, to enter the market as a mobile virtual network operator (MVNO) and challenge the dominant position of Safaricom, the homegrown dominant operator. The entrance of Equity Bank (considered "another 500-pound gorilla") could mean a newly competitive landsc...Desde 8,20 €
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Equitel: The Battle for Mobile Money in Kenya (French Version)
Mazzacani, Giovanni Maria; Lago, AlejandroCaso P-1153-FRDirección estratégica, FinanzasThe case describes the competitive situation in the telecom and mobile money industry in Kenya after 2014. It also presents the strategic options for Equity Bank, the largest retail bank in Kenya, to enter the market as a mobile virtual network operator (MVNO) and challenge the dominant position of Safaricom, the homegrown dominant operator. The entrance of Equity Bank (considered "another 500-pound gorilla") could mean a newly competitive landsc...Desde 8,20 €
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Quirky: A Business Based on Making Invention Accessible
Marks M; Hoyt DCaso SGSB-GS84-EServicios y operacionesBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Desde 8,20 €