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Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineNota del Instructor SIT-18-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Desde 0,00 €
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La dinámica del alquiler de videos
Narayanan, V.G.; Brem, LisaCaso HBS-106S01Contabilidad y controlLa historia, la dinámica actual y las tendencias futuras de la industria casa de alquiler de vídeo $ 10 billón proporciona una plataforma para discutir los contratos de ingresos compartidos entre proveedores de cintas de vídeo de origen y minoristas.Desde 8,20 €
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Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals
Narayanan, V.G.; Wilson, Michael G; Gordon, RachelCaso HBS-108016-EContabilidad y controlTo maximize their effectiveness, color cases should be printed in color. After the merger of two local hospitals, hospital leaders much decide how to reorganize services to take advantage of newly created efficiencies. Focuses on the Orthopedics department at one of the hospitals.Desde 8,20 €
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Indus Towers: Collaborating with Competitors on Infrastructure
Gulati, Ranjay; Martinez-Jerez, F. Asis; Narayanan, V.G.; Tahilyani, RachnaCaso HBS-110057-ELiderazgo y Dirección de personasThe case describes the formation of Indus Towers, the largest telecom tower company in the world which has a joint venture created to build and manage the passive infrastructure of wireless telecom operators by bringing together three competitors in India's tough telecom market-Bharti AirteI, Vodafone Essar, and Idea Cellular-and merging their tower holdings. It focuses on the issue as to how do you collaborate with your competitors in setting up...Desde 8,20 €
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Owens & Minor, Inc. (A) (Spanish version)
Narayanan, V.G.; Brem, LisaCaso HBS-110S18Contabilidad y controlA forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the product since the existing cost-plus pricing structure made it impossible for O&M to price services appropriately. The case also explores the customer resistance to his new proposa...Desde 8,20 €
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Casa de América virtual: "Disfruta, descubre, piensa, ven"
Zamora, Javier; Díez, SusanaCaso SI-183Conocimiento y comunicación, Innovación y cambio, Tecnologías de la informaciónImma Turbau, directora general de Casa de América, se encontraba en su despacho, en la primera planta del Palacio de Linares, en la plaza de Cibeles de Madrid, revisando los últimos datos de seguimiento de audiencias de Casa de América Virtual. El festival VivAmérica acababa de concluir de forma exitosa; éste había sido el tercer festival desde que Turbau había asumido la dirección general y había impulsado el proyecto Casa de América Virtual. La...Desde 8,20 €
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack - Teaching Note
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacNota del Instructor SIT-26-EIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Desde 0,00 €