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Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineNota del Instructor SIT-18-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Desde 0,00 €
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The Montague Family (A)
Batt, Robert; Liechtenstein, HeinrichCaso F-876-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasThe Montague family lives in a former aristocratic and fully-restored luxury residence with an indoor pool, gym and staff quarters on London's most exclusive street. They have a low-key approach to wealth - no fast cars or private jets - though they've built up a fine collection of 20th century paintings and sculpture through their charitable foundation. The Montagues have tried to instill in their children a thoughtful and humble ethos about the...Desde 8,20 €
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Casa de América virtual: "Disfruta, descubre, piensa, ven"
Zamora, Javier; Díez, SusanaCaso SI-183Conocimiento y comunicación, Innovación y cambio, Tecnologías de la informaciónImma Turbau, directora general de Casa de América, se encontraba en su despacho, en la primera planta del Palacio de Linares, en la plaza de Cibeles de Madrid, revisando los últimos datos de seguimiento de audiencias de Casa de América Virtual. El festival VivAmérica acababa de concluir de forma exitosa; éste había sido el tercer festival desde que Turbau había asumido la dirección general y había impulsado el proyecto Casa de América Virtual. La...Desde 8,20 €
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Rent-a-bike (A)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCaso F-770-EFinanzasRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Desde 8,20 €
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack - Teaching Note
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacNota del Instructor SIT-26-EIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Desde 0,00 €
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Savannah Discovery Kenya: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichCaso E-240-EIniciativa emprendedoraSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the fundam...Desde 8,20 €