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The Long and Winding Road to Monetary Union in Europe (A)
Gual, JordiCaso ASE-372-EEconomíaDesde 8,20 €
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Taxi!
Gual, JordiCaso ASE-401-EEconomíaThis case discusses regulation of the taxi sector in the metropolitan area of Barcelona. The analysis focuses on the economic effects of the regulations affecting fares and entry in the sector.Desde 8,20 €
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The Flight of the Kittyhawk (A) (Spanish version)
Christensen, Clayton M.Caso HBS-608S20Servicios y operacionesheavyweight project team, lots of senior management support, etc. But it still failed. A rewritten version of an earlier case.Desde 8,20 €
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World trade and the Uruguay round of the GATT
Gual, Jordi; Taylor G.Caso ASE-338-EEconomíaThis case explores the current agenda for international trade matters. The case describes the main issues at stake in the Uruguay Round negotiations as well as the positions of the main players involved. The case ends in May 1993 before the conclusion of the Uruguay Round and provides background information on international trade issues (GATT, dumping, regionalism, managed trade).Desde 8,20 €
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World trade and the environment
Gual, Jordi; Taylor G.Caso ASE-339-EEconomíaGlobal environmental problems have been the subject of controversy in recent years. After the United Nations Conference on Environment and Development that took place in Rio in 1992,?some agreements have been achieved. But the question remains as to whether the resources needed for environmental control will be forthcoming. Meanwhile, the interests of industrialized countries and developing nations are diverging. This case focuses on trade measur...Desde 8,20 €
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Improving the Product Development Process at Kirkham Instruments Corp.
Christensen, Clayton M.Caso HBS-697058-EServicios y operacionesDescribes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of working, but, through a series of seemingly logical steps, got little accomplished.Desde 8,20 €
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 7. Discovering New and Emerging Markets
Christensen, Clayton M.Capítulo de Libro HBS-1111BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-617S07Dirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Gallardo's Goes to Mexico (Spanish Version)
Christensen, Clayton M.Caso HBS-608S25MarketingLas teorías de la segmentación del mercado y la creación de marca en el capítulo 3, ¿Qué productos clientes quieren comprar? en la solución del innovador por Clayton Christensen y Michael Raynor sugieren que cuando los mercados del segmento empresas y marcas de construcción de manera que coincidan con la forma en que el cliente ve el mercado - clientes contratan productos para conseguir trabajos que se hacen - su tasa de éxito en el aumento de la...Desde 8,20 €