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Argentina: The convertibility programme
Fracchia L. E.; Gual, JordiCaso ASE-370-EEconomíaDesde 8,20 €
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Argentina: El programa de convertibilidad
Fracchia L. E.; Gual, JordiCaso ASE-370EconomíaEste caso analiza la implantación del programa de convertibilidad en la economía argentina. Se discute el período 1991-1996 analizando el impacto del programa tanto en la economía real como en la situación financiera del país.Desde 8,20 €
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Why Hard-Nosed Executives Should Care About Management Theory (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.Artículo HBS-R0309DDirección estratégicagathering data, organizing it into categories, highlighting significant differences, then making generalizations explaining what causes what, under which circumstances. For instance, professor Ananth Raman and his colleagues collected data showing that bar code-scanning systems generated notoriously inaccurate inventory records. These observations led them to classify the types of errors the scanning systems produced and the types of shops in wh...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Celulo Ltd.
Perote J.; Pastor, Alfredo; Gual, JordiCaso ASE-408-EEconomíaThis is a revised and abridged version of the case ASE-375-E The external effects problem.Desde 8,20 €
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Cleanriver Town
Perote J.; Pastor, Alfredo; Gual, JordiCaso ASE-407-EEconomíaThis is a revised and abridged version of the case ASE-374-E Public goods.Desde 8,20 €
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Surviving Disruption
Wessel, Max; Christensen, Clayton M.Artículo HBS-R1212C-EDirección estratégicaIn this article Wessel and Christensen, both of Harvard Business School, introduce a way to work out how dangerous a disruption may be to your business. With a deep understanding of the jobs your company really does for customers and a clear take on both the advantages the disrupters have and the barriers they face, you can predict whether, to what extent, and how quickly an approaching disruption might displace your business model. Then you can ...Desde 8,20 €
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¿Hay vida después de Endesa-Iberdrola (B)
Jódar, Sandra; Gual, JordiCaso ASE-406EconomíaEn 1996, la Unión Europea aprobó la Directiva según la cual cada Estado miembro debía abrir el mercado eléctrico en al menos un 26% a partir de febrero de 1999. La Directiva prohibía también la generación de más del 50% de la energía eléctrica de un país por parte de un solo productor a partir de 2003. Este proceso de liberalización convirtió a los mercados eléctricos europeos en el objetivo de muchas eléctricas para extender su influencia. Endes...Desde 5,74 €