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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Glosario de términos de macroeconomía - Español e inglés
Argandoña, Antonio; Carrasquero C.Nota técnica ECONN-230EconomíaUn glosario de términos de uso frecuente en macroeconomía y finanzas, en español y en inglés. Recoge los términos habituales, en ambos idiomas, y su traducción, con una definición no demasiado técnica de cada vocablo. Ayuda al lector no familiarizado con la terminología macroeconómicas, o que ha aprendido las palabras de uso frecuente en el otro idioma.Desde 8,20 €
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Vita: Cosmetics in the Nordics
Narayandas, Das; Palepu, Krishna G.; Herman, KerryCaso HBS-516013-EVita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's traditional retail strategy, and how best to grow the company in Sweden. While both of these are potentially important future growth drivers, they also entail large investments in new capabi...Desde 8,20 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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La política monetaria: Diseño y ejecución
Argandoña, AntonioNota técnica ASEN-181EconomíaSe explican los objetivos, diseño e implementación de la política monetaria en un país, con especial referencia a la experiencia española, y sus consecuencias para las empresas.Desde 8,20 €
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El modelo laboral español
Argandoña, AntonioNota técnica ASEN-159EconomíaEsta nota es una descripción e interpretación del modelo español de relaciones laborales y de organización del mercado de trabajo. Se pasa revista a la historia de las relaciones laborales en España desde la guerra civil; se explica la evolución de las variables relevantes del mercado de trabajo, se detallan luego sus determinantes legales e institucionales ?con particular énfasis en los sindicatos y la patronal, la política de acuerdos marco y e...Desde 8,20 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Digital Transformation at Tata Steel
Palepu, Krishna G.; Narayandas, Das; Kak, RadhikaCaso HBS-323053-EDirección estratégicaT.V. Narendran, CEO of Tata Steel, India's oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses, entered new segments and adjacent businesses, and launched digital transformation, agility, safety, and sustainability programs. At the heart of his transformation program lay the ...Desde 8,20 €
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Francia después de la Segunda Guerra Mundial
Argandoña, Antonio; Hernández, A.Caso ASE-265EconomíaSe describe la evolución de Francia desde la segunda guerra mundial hasta la actualidad, con particular énfasis en los años ochenta y principios de los noventa. Se presta particular atención a las políticas macroeconómicas e industriales, con objeto de dar una explicación al proceso de crecimiento, a la estructura productiva, a los problemas que han surgido y a las soluciones que se han dado a los mismos. (Also available in English).Desde 8,20 €