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Códigos de conducta empresarial: condiciones de éxito, elaboración e implementación
Melé, Domènec; González, CésarNota técnica BEN-126Ética empresarial y Responsabilidad Social CorporativaUn código de conducta empresarial, llamado a veces código ético de empresa, podría definirse como un documento corporativo de la empresa en el que se presentan valores, criterios y normas para una correcta actuación ante dilemas, aspectos o situaciones empresariales en los que se considera especialmente relevante que directivos y empleados sigan unas pautas de actuación aprobadas por la dirección. En esta nota se discuten qué argumentos existen,...Desde 8,20 €
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The IQ Experiment
Pfeifer, Phillip E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0770-EAnálisis de decisionesThis case describes an IQ experiment in which 66 students, under the direction of their professor, used Excel to generate simulated IQs. The instructions were such that the generated IQs should have come from a normal distribution with a mean of 100 and standard deviation of 15. The sample average IQ, however, was 104.3. Students are asked to use their data-analysis skills to make sense of the results. The data set also contains gender (male or f...Desde 8,20 €
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IMSA
Melé, Domènec; Vega E. J.Caso TD-82-EÉtica empresarial y Responsabilidad Social CorporativaAfter five years of strong growth, Ingeniería de Medida, S.A. (IMSA), a company selling sophisticated electronic measuring equipment, enters the defence industry. It adopts a policy of treating military personnel generously with free trips, accommodation and expense allowances for attendance at training courses which it offers as a complement to is product. Four years later, precisely when the Defence Department is about to cut its budget, a seni...Desde 8,20 €
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FLORA (B): National
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0755-EAnálisis de decisionesIn this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strat...Desde 5,74 €
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Bloomex.ca Logistics Optimization
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0760-EAnálisis de decisionesA Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as data about the available supply at each origin and pr...Desde 8,20 €
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FLORA (A)
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0754-EAnálisis de decisionesThis case was awarded first place in the INFORMS 2011 case competition. A seasoned Internet retailing entrepreneur considers starting a national floral delivery service to compete with the major U.S. players. Decisions include whether to open a production facility in a single city and begin to deliver there? Which strategy should he use to decide-a premium or a discounted strategy? Ideal for MBA and undergraduate students in decision analysis mod...Desde 8,20 €
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IMSA
Melé, Domènec; Vega E. J.Caso TD-82Ética empresarial y Responsabilidad Social CorporativaDespués de cinco años de fuerte crecimiento, Ingeniería de Medida, S.A., dedicada a la comercialización de sofisticados equipos de medida electrónica, entra en el sector Defensa. Practica una política de generosas atenciones a los militares en viajes, alojamientos y dietas para asistir a los cursos de formación, que ofrece como servicio anexo al producto. Cuatro años después, precisamente cuando Defensa va a recortar sus presupuestos, un comandan...Desde 8,20 €
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Timeshare Exchange Fair (A)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCaso DARDEN-QA-0709-EAnálisis de decisionesThis award-winning case series examines how optimization-based decision-making leads to a new business design for a timeshare exchange: an exchange fair. Students model a complex managerial problem as a linear program, identify the types of data needed, and use models to provide decision support. The series covers linear and integer programming, multiple-criteria decision-making, network flow problems, local search heuristics, and Pareto-optimali...Desde 8,20 €
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Nils Baker
Ovchinnikov, Anton S.; Pfeifer, Phillip E.; Call, NathanCaso DARDEN-QA-0793-EAnálisis de decisionesThis very short and seemingly straightforward case is an efficient vehicle for exploring the nuances of hypothesis testing via regression modeling and t-tests in the context of an MBA or advanced undergraduate analytics course.Desde 8,20 €
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Timeshare Exchange Fair (B)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCaso DARDEN-QA-0710-EAnálisis de decisionesThis case provides an extension of the A case (UVA-QA-0709) by including two types of owners' requests that were omitted in the A case for simplicity. Solving it requires knowledge of integer programming and how it can be used to reinforce logical conditions. Could be used as an assignment or part of an exam. A supplemental Excel spreadsheet is available (UVA-QA-0709X).Desde 5,74 €