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Split One (B)
Riverola, JosepCaso P-1037-EServicios y operacionesAn advertising business has based its capacity on market demand. This dynamic leads to a situation that it must overcome, avoiding the usual mistakes.Desde 5,74 €
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Split One (A)
Riverola, Josep; Zschiesche A.Caso P-989-EServicios y operacionesThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Desde 8,20 €
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Fundación del Teatro Lírico: Teatro Real
Riverola, JosepCaso P-1064-EServicios y operacionesThis case describes the behind-the-scenes management of the Royal Theatre in Madrid, and particularly the delicate balance sought between artistic quality and international renown on the one hand, and budgetary control on the other. The case describes the management structure, and how the different departments coordinate the highly complex task of producing an opera. The management resources include state-of-the-art technology, while the manageme...Desde 8,20 €